Interesting information from Compete.com that shows Facebook surging past MySpace in Monthly Unique Visitors and that Twitter has moved from #22 to #3 in the rankings of the top 25 social networking sites by monthly visits.
Facebook is now the most visited social network, with nearly 1.2 billion visits in January 2009. That is an increase of 36% over December, and 256% over the previous twelve months. MySpace slipped into second place at the end of 2008 and since September of that year has been seeing visits levelling at about 810 thousand a month.
The big winner in the social networking area has been Twitter which jumoed from the 22nd most visited social network at the start of 2008, to third most visited in January. A growth of 1,227% in 12 months.
So Twitter.com is the big mover in the last twelve months, gaining 19 spots. Other big winner was Flixster (up 12 spots) a social movie review site. Two social networking sites that are going backwards are Bebo and Hi5.
One of the key metrics that Compete measures revolves around the activity of the user base – visits per unique visitor and time on site. While Facebook has excelled in both areas, MySpace has remained flat or fallen off, with new hot property Twitter climbing the ranks.
MySpace is still the clear number two player in the big categories, but its trends in some key areas aren’t quite so dominatingl and, at least in those areas, they could be looking up at more than Facebook soon.
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